The Platinum Keys to the 40/40
 

God MC Jay-Z recently partnered up with Jacob the Jeweler to spend $750,000 for 500 platinum key invitations to the grand opening of his new 40/40 Club in Atlantic City.

At $1,500 apiece, each key will have a number that is to be placed on a roulette wheel provided by Caesars Hotel & Casino with the winner receiving a brand-new Mercedes Benz TL. The rapper/entrepreneur splurged $4 million to open up the second location of his high profile sports club. Located at the end of the Atlantic City expressway, the multi-level club is one block away from Caesars Atlantic City.

"I wanted to be part of the building up of Atlantic City," Jay said during a recent press conference. The Def Jam President/CEO passed on Los Angeles and Las Vegas as other potential locations for the thriving business venture.

The first 40/40 Club was opened in New York City. The Atlantic City branch will open its doors on Oct. 18th in a shopping and entertainment district called, "The Walk."