writers voice..make people feel not like they are reading but like they are actually listening to you. this may not be the most proper way to define this but it's my way.
dont just say

"I couldnt sleep at night*

you say...

"the sheets were tangling around me in a boa constrictors grip". or
"the blinking light from the alarm clock became my close friend".

see your saying the same thing but in a different manor.

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MerK SquAd.

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