amityville horror is a prime example, it puts something that could possibly happen into a real life situation when it is happening, and it puts it on your front door, and thats where the frear factor comes from "i could move to house thats haunted and face this, or worse" and thats when the sudden sounds e.t.c make you jump, cos your bodies been pumped with adrenaline and the fear factor has been put into you.

white noise, another good example, puts something so simple and something we see everyday, and turn it into a horror and a way of scaring you, and it works, because its an everyday thing and it isnt blown out of proportion too much

horror movies are slowly coming back, white noise, amityville horror, the exorcism of emily rose is brilliant, there a few others aswell, but yeah, true horror films the original classics, are your steven king ones, the stand for example, that shit is scary as fuck, it makes you think what it would be like if the world was faced with something like that, and was done in such a good way its mad, same with 28 days later.