Its called... Music is subjective.

Maybe you like ecko as a person? Maybe you like his voice and beat choice more than Mad Dogs?

But there are others out there that arent phased by different things (accents for example). And in a battle, lyrics are objective. Your shit either hits hard, or it doesnt. The rest is up to personal preference. Ecko may have made a nice track, but if it lacks in substance of course Mad Dog deserves to win.

__________________