Every individual stands with the thought that their improvements would be so minimal and insignificant, than as a whole cycles of destruction continue. That kid who felt he couldn't do anything, does nothing, marries a wife who as a child too did nothing, have kids and never bother to teach the morals of enviormental prosperity... Across the world this happens and your kids become their kids and our planet becomes yesterday's forgotten motivation. It's hard to get people to actually alter a lifestyle for the sake of something that is so unrealistically immense in comparison to their own little lives.