Apexx, tell that second point to the thousands of emerging writers a year...it's a matter of talent and a good deal of luck, is it not? Just like submitting to an agent or a publisher, you need to have a good presentable resume/query letter, short and sweet, to tell shit like prior performances if you have any, what type of people would like your music, and an example or two of your songs...that is, if you're e-mailing them. You can do the same thing on the phone, telling them why they should promote a nobody.