^^^Spul...come on bro...The Ipod is an Icon. So, even if a product is "better" than another, say, an Ipod, perception is that the Ipod is the standard. That's like Hyundai building a car thats:

A)Faster
B)More comfortable
C) More advaced


than Mercedes and claiming, "The new Hyundai BLAH_BLAH is better than MERCEDES"

People are gonna go, "HUH?"


It's about smart marketing. I, for one, plan to get a ZUNE. I want something different from the vaunted Ipod.