Well Ed Hardy is one of the biggest fashion fads out now, dudes like Fabolous, David Beckham, Maddona be rockin that shit, etc... Anyways Dom Rebel is only relatively known in Quebec cuz it's made in Montreal but their style is similair to Ed Hardy but I find they're better so that's why I brought it up if you're gonna cop a Ed Hardy shirt for 100$, get one of these for 70$ instead and you'll look original wherever you are and maybe start a new trend put Dom Rebel on the map ya digg..