Simple rhetoric is what appeals to the US people in general - it has been the case for many years (Clinton, Bush Senior....and that other guy before him, forgot his name now....and so on, so forth...)...

...emphasis on GENERAL...not all...

Still, i don't think he should be president...he isn't dumb. But he isn't too clever either. Too ignorant about certain things, methinks he relies too much on his staff (like Powell, Rumsfeld and all the rest)...

And his knowledge of things outside the US is limited to say the least. For a man who is in charge of the most powerful nation on earth, that's worrying...

(yes, i know most of what i said is obvoius, but i thought i'd drop it in here anway)...