I think being a hot rapper has a little to do with genese and luck. You can change your voice and delivery, but only to a point. There's people I like and strongly dislike based purely on their voices alone. Distinctiveness helps there too. Anymore, bringing something fresh will elevate one. View Ja, nobody wants to hear about fake murdaaa and gun play all day. But... I'm not a mainstream fan. Spoiled Brat Entertainment seems mightily concerned about dolla-dolla bills from my vantage.