Checked a couple more of his tracks out.

He is good for what he is. People don't seem to get it's a mixture of his beats and lyrics and delivery. It's meant to be ironic amongst other things. Gritty yet also quite humourous.

His stuff is good. It's not really 'right' to compare him to hip-hop artists and work. He is on the whole, garage. And garage is an acquired taste, especially for avid hip-hop listeners...