def jam has been around forever just about and they continue to spread out and touch different aspects of hip hop...shady/aftermath is hot RIGHT NOW but they have only been here for a second...you can't really judge right now there are so many different variable and the public is really fickle...what is hot this year will be played out and laughed at next year...think about it not to long ago the two "future" dynasties were bad boy and death row..what have they done lately..and don't forget the surge of cash money and no limit for a little while both those labels were considered hot...why don't we just wait and see