NEW YORK (AP) - Demonstrating a deep understanding of what its computer-gaming audience, Sony has built the ability to order pizza into its latest online multiplayer game.

Type the command "/pizza'' while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut Web site, where you can place orders for delivery.

Chris Kramer, spokesman for Sony Online Entertainment, said he believes this is the first time a game accepts orders for real-world items.

Sony plans to integrate the pizza function more tightly into the game, so players can charge pizza to their monthly game subscription bill.

"The goal for the future is to eventually let people do more things like this,'' Kramer said. "They could type /harry potter and get the new Harry Potter book delivered or /star wars and get the new Star Wars DVD.''

Many games incorporate ads and product placements, but such opportunities are limited with fantasy games like Everquest.

Though the new pizza feature might satisfy appetites, caution is required as the game doesn't pause while you're ordering.

"You wouldn't want to order pizza in the thick of combat, but anywhere that's safe is a good place,'' said Kramer.

^^Haha, man when I read this I thought, "Damn, CALI is gonna have a heart attack"

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Hahahaha, that's bad. Dang, I feel sort of bad for them, getting fat, while having no life. Man, we American's are getting so lazy, trying to make everything convient, but if you do notice something, it's only making life rougher for not only them, but everyone else.

lmao.......I wish I could get pizza...=(

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/pizza. Damn, didn't work.

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^^lmao ha...whats next? cellphones that have cameras?!

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Â-balam balam i treat yall like cans of spam

Free Time...

I Live the Lifestyle You Want to Live

Secret Society/Cut Throat

Haha, ya that will be the day I can listen to music on something other than an A-Track tape.

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If your online playing everquest, it's not that hard to open up another page and type in www.pizzahut.com... What a dumb idea.

you'd have to mimize everquest plus its on the PS2

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Everquest is on the net too.

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ppl who play games like everquest r generally little greasy ass nerds who mos definitely don't need more pizza to grease they faces up...those ppl who thought of this are fuckin idiots

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I blame Mcdonalds.......

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so my friend's uncle's cousin is allergic to all poultry, which obviously includes chicken but she can eat chicken mcnuggets without any problems

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lol no there not ... its jus more money in there pockets ...props to those smart ass mofo's that got that plan in there brains ha

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Â-balam balam i treat yall like cans of spam

Free Time...

I Live the Lifestyle You Want to Live

Secret Society/Cut Throat

America is large and in charge

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