“I’m excited to be working with 310 …on my own sneaker,” The Game explained in a statement. “With the Hurricane sneaker, I’m moving beyond just being an entertainer and becoming an entrepreneur. As an athlete and a sneaker fan, I’m ready to drop my own completely original design – an essential, multipurpose shoe. We’re bringing together the two biggest names from LA to make the hottest shoe in the country!”

The sneaker, called the “Hurricane” will be 310 Motoring’s first athletic sneaker and it is expected to drop during the 2005 holiday season. A separate basketball shoe will come out in the early part of 2006.

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