In the "old days," fishermen referred to the white albacore tuna as "chicken of the sea." It was called this because the white color and very mild flavor reminded them of chicken. The founder of the company thought this would be a unique name for a brand of tuna, and the Chicken of the Sea brand is now widely known in the Americas.

that is the explanation of the brand according to the company... can we now shut the fuck up.

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...The real Renegade before Hova...